Coronavirus - safe and fast banking transactions

In the periods in which Social Distancing must be respected, some rules must also be observed when dealing with banking operations; for your protection and that of our employees.

Tip n. 1: use e-banking and mobile banking and Digital Marketing services

For your protection and that of our employees, we recommend, as far as possible, to carry out your banking transactions from home via e-banking or mobile banking: it is simple, convenient and fast. Alternatively, payment orders can also be made by letter.

Tip n. 2: we are always available by phone

Please avoid going to the branches. If you want personal advice, contact us by phone through one of our Hotlines or call directly to your personal consultant. We thank you for your understanding if the waiting times are longer.

For important and urgent cases, advice at the branch is still possible in compliance with the necessary precautionary measures. Attention is focused on short consultations, for example for formalities, copies of identity cards, signatures, etc. Call us before coming to the branch - many things can be done faster and more efficiently over the phone. Also keep in mind that branch opening hours may be reduced. Detailed information is available onbancamigros.ch/agenzie .

Tip n. 3: pay cashless and, if possible, contactless

To minimize the risk of contagion for you and employees in stores, it is advisable to avoid paying cash. With the Maestro card and credit card you pay cashless and for purchases up to 40 francs even contactless without having to enter your PIN in the terminal.

Pay any expense that is even higher at the Migros cashier or Migros self-scanning contactlessly with your smartphone by registering your Migros bank account in the Migros app. Further information can be found here.

Tip n. 4: avoid cash even among friends and acquaintances

Avoid cash not only in stores, but also among friends and acquaintances. As a Migros Bank customer with MobilePay P2P, simply send or request money with your smartphone.

Tip n. 5: beware of scammers!

Criminals try in various ways to exploit the current insecurity of the population. The Confederation's Reporting and Analysis Center for Information Assurance warns, for example, against e-mails with a false sender from the Federal Office of Public Health. By opening these messages you risk infecting your computer with malicious software.

We continue to wish you that all is well and to remain in excellent health and we are at your disposal for any questions.

Read also: SEO NYC

7 ways to increase user engagement on mobile

Improve mobile site engagement in 7 easy steps

This article is about

7 practical secrets to improve the mobile engagement of your pages and reduce the bounces on your mobile site

Mobile search continues to grow relentlessly. Kristopher Jones thought of outlining different messaging and alternative marketing strategies to improve conversion rates from mobile devices. Let's see what they consist of.

In this article:

1. Prioritize speed

2. Improve checkout

3. Resize content and images

4. Optimize texts for mobile devices

5. Call to action

6. Connect with your customers

7. Remarketing via SMS and push notifications

Conclusions

Reduce rebounds and increase mobile engagement

Traditionally, mobile users have always been mere observers rather than buyers. According to a study published by Monetate, in fact, conversion rates from mobile devices are less than half compared to desktop conversion rates.

This happens because, even if there is more than one opportunity for e-commerce sites to increase their online sales via mobile devices, there are some barriers that stand between the user and the site. Mobile checkout is less convenient than desktop checkout, and most mobile traffic occurs through apps rather than websites.

With the first mobile index finally on the way and the continuous increase in popularity of voice search, the time has come to optimize your mobile e-commerce strategy and improve your profits.

Let's look at some ways to increase conversion rates from mobile devices.

1. Prioritize speed

Google recently announced that mobile page loading speed will become a ranking factor starting July 2018. Page loading speed is essential for improving the user experience and lowering the bounce rate.

According to Kissmetrics, a one-second delay in page load speed could reduce the conversion rate by 7%.

DoubleClick also released a report that notes that 53% of users abandon mobile sites that take longer than three seconds to load.

The first step to improving the loading speed of mobile pages is to implement a web design optimized for mobile devices. This could include creating a separate mobile domain, setting up a responsive web design system (RWD) and progressive web application (PWA), or a Google AMP code.

But making your site responsive may not be enough. According to Kissmetrics, in fact, RWD pages still require a high time frame to load, between 6 and 18 seconds.

Here are some simple steps to reduce the loading speed of your mobile pages:

·         Enable caching.

·         Minimize JavaScript and CSS style sheets.

·         Implements accelerated mobile page code (AMP).

·         Optimize images using smaller pixels and in the .jpeg format.

·         Reduce server response times.

·         Reduce navigation and redirects: take advantage of scrolling.

·         First upload the contents above the fold (literally, in a newspaper and in this case on a site, "above the fold", ie in the highest and most visible part of the first page) and then those below the fold.

·         Eliminate pop-up ads.

·         Enable gzip compression on CSS files and Hypert Text Markup Language (HTML).

·         Be sure to regularly test the speed of your page to find out if any new content or changes have slowed down your site. The information on the loading speed of the pages offered by Google will provide you with an average page loading time, which will help you determine if further investigations are required or not.

2. Improve your checkout

One of the main reasons why people avoid making purchases via mobile devices is because the checkout process can be quite complicated. In addition to having to type in your credit card information and personal details using a public WiFi, typing the right characters and browsing can be a big problem.

One way to get around these barriers is to provide customers with the option to change the device. Technically, this will not increase the conversion rate from mobile devices, although it can convince users to buy immediately, without postponing the operation.

Another way to encourage purchases on your mobile website is to integrate reliable and secure payment services, such as PayPal.

First, you should try to limit the number of clicks needed to reach the checkout as much as possible. This is one of the most important advantages that a mobile page has to offer. The checkout page should contain payment information, general information, address and so on, all in one screen, in order to make operations quick and painless.

3. Resize the content and images

First, you should optimize your content management system (CMS) to offer specific content for mobile users.

This does not mean having to rewrite all the contents on the site from scratch, but only requires the adjustment of the meta tags and the length of the contents.

Write shorter headlines, which are more likely to draw user attention to their social news feed or search engine results pages (SERPs).

Always use clear and concise call-to-action (CTA) and employ powerful and precise words.

A good way to organize content on your website is to use modular design. Basically, modules are pieces of your website, including blog content, shopping carts and more, which can be positioned individually in different areas of a web page.

The modules are easier to manage and adjust than normal models. Many websites use the modular card-based design and, to date, the most notable among them is undoubtedly Pinterest.

4. Optimize texts for mobile devices

Do your own research on consumer behavior and habits on mobile devices. The reason? Mobile devices are much more than just a phone, a way to shop or search for information on Google; now they are part of the identity of many people and can be a real mine of useful information.

Take care of the video format and remember that over 60% of multimedia content is played via mobile devices.

Also remember to edit your text ads and adapt them to mobile devices to acquire more clicks.

Also Read: SEO Services in New York

It is very important to be convincing by using short and simple descriptions. Most people don't even scroll through the results when they search on mobile, so if the customer clicked on your site you have already gained a huge competitive advantage over others.

5. Call to action

It is essential to always include a call to action on a mobile web page. Consider expanding the size of specific buttons to make them more visible to your customers.

It is equally important to provide feedback and visual cues after each completed action on your website. Mobile users may think that your website or their smartphone is not working properly if you don't provide an immediate response to a click or an action.

Consider providing a micro-interactions system (a visual response that the user views after performing certain actions) to improve his mobile experience; however, don't let micro-interactions affect the loading speed of the pages.

6. Connect with your customers

According to research conducted by Deloitte, digital interactions affect 56 cents of each dollar spent in physical stores and an incredible number of Americans (about 93% of the total) use their smartphone while shopping.

This is a great reason to connect with your customers when they are in your physical store. This digital service could include setting up the QR (quick-search) codes that can be scanned for products, offering customers the possibility to calculate savings in real time, or you could advertise some promotional items. It is an excellent opportunity to advertise your brand in the eyes of customers.

7. Remarketing via SMS and push notifications

Finally, another good idea is to use the functionality of mobile devices to remarketing to customers via push notifications and SMS (Short Message Service) messages.

Use push notifications to advertise fixed-term promotions. You can also use this service to send announcements to people when they are in the vicinity of your business, using the geographic location monitoring system.

To increase your chances of getting leads, you need to take advantage of the client's urgency and fear of losing a particular item. To do this, you can use the notification system integrated into the site. This could include time-limited promotions, or notifications stating that that particular item is due to end within a few days.

Conclusions

Research to improve mobile conversion rates continues to progress at a brisk pace. Unfortunately, both mobile search and PPC advertising services  are rather limited by the nature of the devices themselves. This means that it is necessary to optimize mobile sites using the indications just provided. Using new marketing strategies and streamlining descriptive texts and checkout are some of the fundamental methods to improve conversion rates.

Management of Third Party Tags, Best Practices

This article is about

Use of tags on your site and implications on cookies and performance

On most of the websites you visit today, third-party software is collecting data and loading content. And they are doing it both before your eyes and behind the scenes. This is done through third-party tags, i.e. fragments of codes that can collect important information used for marketing analyzes (for example Google Analytics, Adobe) or to provide forms to customers who intend to review products, as happens in most e -commerce.

In this article:

1. Tag management and governance
2. Time management
3. Priorities
4. Website performance
5. Revenue and conversions
6. Best practices
7. The Ebiquity + Blue Triangle advantage
8. The best third party tag management

Unfortunately, however, the tags weigh down the page and are difficult to manage. They can lead to long loading times, worsening user experience, productivity in the workplace and overall company revenue.

This post is intended to recommend best practices on tag management and governance, developed over years of work experience with corporate clients from the most varied sectors.

Ebiquity and Blue Triangle worked closely on various web performance projects. Recently, the two companies have helped Marriott (Marriott International is an American multinational that manages and grants numerous franchise accommodations) to carry out a large-scale tag management project, which has generated extraordinary results in terms of performance, UX, productivity and hotel reservations. Here are the focal points discussed during the joint webinar organized by the two companies.

Tag management and governance

Let's list and discuss together the issues the two organizations have recently faced with regards to tag management and governance:

Time management

Those who find themselves having to manage tags and performance monitoring tools work to make IT organizations leaner. However, due to the problems listed above, it remains necessary to devote time and energy to managing third-party tags. It is possible to seize good opportunities following every single action taken.

Understanding what not to do is as important as understanding what to do.

We often find that companies are unable to manage their time effectively. However, strategic planning is a fundamental building block of tag management.

Priority

Development teams are expected to improve their business day after day, but too often organizations invest most of their resources in areas that will not pay back what they invested. And all this at the expense of what matters most.

Without the support of "Data Driven Insights" (which is the mantra of Ebiquity!), The risk of incorrectly indicating priorities to your work team is very high.

Website performance

A slow page speed translates into a bad browsing experience and, to a lesser extent, a drop in revenue and conversions. As the number of added tags increases, the site becomes more complex and difficult to manage. And a site full of tags can become a very slippery surface to walk on if handled incorrectly.

Read Also: SEO NYC Company

In addition to effective tag management (which we'll discuss later), you should establish rules that tell your third-party vendors how to behave, requiring them to stick to their tag performance agreements.

Note that tag performance issues may arise at any time that you and your vendors will not be able to control. For example, the long outage of AWS on February 28 last year has had major repercussions on several third-party technologies.

Revenues and conversions

Blue Triangle analyzed the performance of the top 500 e-commerce sites in the United States between Black Friday and Cyber ​​Monday and found that on average third-party tags slowed page loading speed by 22% (compared to previous month). This contributed to a general slowdown of 5%. At first glance, this latter figure may not seem much, but it is easy to understand that a delay of this kind is able to make companies lose millions of sales.

Blue Triangle and Ebiquity have partnered with Marriott to help the company with a governance and tag management project applied to the Home Page. The result was an 8% improvement in performance, which translated into a significant increase in online bookings.

Best practices

Nowadays, companies need a large amount of data and information, since most of it depends on it. To exploit this data in the best possible way, companies must prepare a plan that allows them to get the maximum return from an initial investment based on third-party software.

Read Also: Accounting Software Development

How to best manage and govern these tags to increase revenue

The only way to achieve long-term success is to build governance that fits perfectly with business processes. To do this you will first need to ask the right questions, then offer the correct directions to your development team.

Think of one of the many tags you have on your website and answer the following questions:

Who is responsible for this technology?

Who should do insights that guide business decisions about that technology?

What are the planned actions that team members need to complete using this information?

Who should set priorities that are part of a wider vision of the organization?

Answering these questions should solve most of the organizational problems discussed above. Now you will need to focus on User Experience issues and those involving the various levels of a company.

Monitoring and performance of each of the third-party tags based on actual user experiences is the first step towards improving business processes.

From here, you will have to examine each of your tags and answer this question: does the commercial advantage offered by this tag outweigh the impact on sales of the performance?

Using Blue Triangle's revenue calculator, we can quickly answer this question: in the case of one of the customers I recently helped overcome the impasse his site was in, the Youtube.com tag blocked other items while loading page, increasing the overall load time by 1.4 seconds.

Is the Youtube.com tag alone able to increase the business by 37 thousand dollars during every single week? It's hard to believe it, but it's true!

The Ebiquity + Blue Triangle advantage

Ebiquity and Blue Triangle are trying to merge their skills, creating a revolutionary technology with a consultative approach capable of increasing the long-term gain of each portal. The shared service will provide users with over twenty years of experience in the Ebiquity sector, its ability to optimize performance, the functions of the MarTech and AdTech platforms and the analytical features of the Blue Triangle technology.

What does this mean in practice?

What has been said means that not only will you receive a performance management and monitoring platform that uses and monitors real user data to find more revenue opportunities, but you will also understand how your business organization should remodel itself to obtain even more important revenues. Tags can significantly alter the earnings of a company active on the web, therefore it will be worth optimizing the site (and with it the management of the tags) to maximize revenues.