Addressing the Digital PR theme from an SEO perspective means dedicating space to one of the most important themes. Today it is crucial to work in order to optimize not only the pages and the incoming links, but also the relationships with the public. Namely the people who could help you achieve the goal.
What does it mean? Try to think about the work to be done with link building: it is increasingly difficult to work in order to reduce the risks of running into Google's shirts. The search engine suggests getting links in a natural way, and content marketing seems to be the main road.
But there are areas where spontaneous mentions become a mirage. Is there a need for human intervention? It depends on what you mean, Digital PR can be the right solution to go from link building to link earning . Without constraints or forcing, but creating relationships.
What are Digital PR: definition
The question is interesting: what are Digital PR? Simple answer: the web version of what public relations is. This branch of marketing deals with finding opportunities and developing relationships with contacts that could help you gain visibility.
Doing Digital PR can be a way forward to weave relationships with figures useful for your SEO goal. If on-page optimization concerns only your ability to highlight keywords and optimize web pages, the off-page becomes the sore point because it does not depend only on your professional work. Call other people.
Namely bloggers, journalists, influencers , webmasters and professional profiles who can insert a link on a web page. Publishing good content can be a good lever to achieve these results, but often it is not enough. Digital PR can help you get what you need. That is, relationships with individuals who could somehow help you gain benefits.
Digital PR and SEO, which relationship?
The indispensable work, at least in my point of view, of Digital PR compared to SEO is divided into two essential branches. The first concerns the ability of these activities to improve their brand. And just at one of the last web marketing events I heard this illuminating phrase:
"The best way to do SEO is to take care of your brand."
Think about inbound marketing : you need to be found by those who need you, and with a blog you can create informational content to meet your needs . Not only to those commercial that provide for a transaction, a specific action. Try to go further: why not increase branded searches, i.e. those that have your personal or company name as their subject?
Digital PR can help you cultivate the goal. And they allow you to work with the earning link. Because through the relationships you create with the actors of this path you can advise and work in order to get what you need. I'm talking about mentions, quotes and hyperlinks.
How to do Digital PR for SEO
Digital public relations appear to be the solution to global ills. Or at least everyone seems to have found the key to getting good inbound links without getting their hands dirty. It's true? In part this is so, but to have good results you have to work in order to structure a Digital PR strategy.
What does this mean? How can you get good results? Here is an example to consider to carry on your winning link earning business. Do you want to deepen? I advise you to deal with this topic with the utmost attention, now doing Digital PR is important.
Create good content
Everything starts from here, from the content marketing activity. But don't limit your vision of the topic: I'm not just talking about free ebooks and infographics. Think of useful content for a particular niche as something broad, in this range fall offline and online events.
Make outreach bloggers
This action is decisive for your Digital PR strategy because now you need to identify the individuals who are part of your plan. In other words, you have to scan the net and find out which contacts are useful for the project. In some cases we work on Instagram, in others on YouTube, but for those who do SEO it is important to discover bloggers , journalists, webmasters and other figures who could be useful.
The link profile must be at the center of this activity. You need to use tools like Semrush, Majestic and SEOzoom to find useful names to insert in the Excel file. Here you have to create columns with various parameters (quality / quantity of the links for example) to paginate the names you have identified.
Streamline the list
Did you do your research? Perfect, now start removing what is not needed. Organize the names of bloggers to define topics, quality of content already published, best SEO NYC metrics and link profile. This will help you get better results once the hyperlinks are entered.
Contact people
Now you have the right names, you must contact them by email and write what you need: who you are, what you do and what you propose. In your message you must be clear and direct, by sending the public an immediate message. But above all personalized, based on what are the needs of the case.
One of the typical errors is that of sending the same message to the selected contacts. Bloggers, webmasters, influencers, journalists: different jobs, different roles, customized solutions.
And remember to follow individuals before, during and after the insertion of the link. Without becoming hostile when the results don't come: not everyone will be willing to help you. But you cannot leave the field as soon as things go wrong: doing Digital PR means maintaining good relationships in any case, even with those who do not accept your proposal. Nobody is obliged, on the other hand.
Measure the results
Once you get the link you have to start a data analysis job. The SEO tools that I have indicated can help, to these I add Ahrefs which is designed specifically for those who work with activities related to links. Do not forget, however, to make the most of your sensitivity: maintain relationships with those who have collaborated, do not use the names you have selected only to obtain a hyperlink.
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