To
be first on a keyword, don't focus on a keyword. For your user, set up a path,
an experience, a journey.
Do
you want to be first on Google on a specific keyword? Then change your point of
view and DON'T FOCUS on just that keyword.
Google
is rapidly changing its ranking algorithms. He transformed his analysis from
purely syntactic to semantic analysis. That is, it is concerned with
understanding the meaning and intention behind a research you have asked for.
In English this already works very well. Research in the English language is
also rapidly changing the results.
This
means that you will have to worry less and less about optimizing your text on a
single keyword.
Instead,
think of your page as an overall theme with unique, fresh, interesting topics.
Make sure there are the premises, the progress, and the subsequent insights.
To
be first on a keyword, don't focus on a keyword. For your user, set up a path,
an experience, a journey. This is the key to the evolution
of SEO in the coming years.
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