Do you want to use Facebook
advertising to attract new customers and fans? Follow these tips to optimize
your campaign to the fullest!
Facebook is a very useful tool to
reach a large number of people, including your potential customer. If on the
one hand the platform gives us this enormous potential, on the other you must
know that all that glitters is not gold.
Creating Facebook ads is a real
job: it is not enough to click on the "highlight" button, but it is
necessary to have adequate knowledge of the tool, know the ideal customer,
analytical skills and time available.
The basics of creating Facebook ads
In order to promote your post on
the social network, you must first have a company page. Using your personal
profile to promote your business has a multitude of downsides, not least the
fact that doing so violates Facebook's terms of use. In addition, only by
having a company page on Facebook can you create paid advertisements.
I'm sure that you too, at least
once have been / or tried by that "highlight" button that Facebook
shows under each post, isn't it? I have news for you: that's what social wants.
From there you manage to create apparently valid campaigns, which in reality
are not performing at best. This means that you will spend money ineffectively.
To create a valid advertisement you must
use the Facebook Business Manager tool
which allows you to create a much more targeted and profiled advertisement.
How to advertise on Facebook?
Start from the goal
The first fundamental step is to
choose the goal of your advertising: do you want to sponsor your page to have
more fans? Do you want people to visit your website? Do you want to increase the
installations of your app? Choosing the goal will allow Facebook to help you
optimize your campaign because it will only show it to the people most
interested.
Choose the target
The most difficult aspect of
creating advertising on Facebook is the choice of the target, unless you have
already worked very well on defining your ideal customer. In this phase you
have to insert all the elements concerning him: age, sex, city, interests, etc
... You could think: "ah! the more people see it the better it is! ”. I'm
sorry to tell you that Facebook ads work exactly the opposite. The narrower and
niche your target is, the more results you achieve will be in line with your
campaign goal.
Use engaging images
"A beautiful image is worth
a thousand words"
To speak straight to the heart of
your ideal client, there is nothing better than a beautiful image. Obviously,
it must be a photograph you own or one of which you have full rights of use.
Always
call to action
Write clear, concise text that
clearly tells the person what action to take on your advertising. Use a tone of
voice consistent with your communication and with your brand. Don't forget to
choose the most suitable call to action for your goal: book now, find out more,
buy now, etc ...
Make sure the landing page is consistent.
If you show an article, the
person who clicks on the call to action must find the page for that particular
article, not the whole blog. If you sponsor your new product, the landing page
must be that particular product, not the whole shop.
If you tried to create your first
paid advertisement on Facebook, but you had problems and the results have not
arrived, I can help you, creating the ads campaign for you. Find out all the
information about my "Facebook advertising"
service .
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