Sunday, June 7, 2020

Be 'first on Google' on a keyword


To be first on a keyword, don't focus on a keyword. For your user, set up a path, an experience, a journey.

Do you want to be first on Google on a specific keyword? Then change your point of view and DON'T FOCUS on just that keyword.

Google is rapidly changing its ranking algorithms. He transformed his analysis from purely syntactic to semantic analysis. That is, it is concerned with understanding the meaning and intention behind a research you have asked for. In English this already works very well. Research in the English language is also rapidly changing the results.

This means that you will have to worry less and less about optimizing your text on a single keyword.
Instead, think of your page as an overall theme with unique, fresh, interesting topics. Make sure there are the premises, the progress, and the subsequent insights.

To be first on a keyword, don't focus on a keyword. For your user, set up a path, an experience, a journey. This is the key to the evolution of SEO in the coming years.


Tuesday, June 2, 2020

How to choose the ideal site and where to print digital photos: the guide


Most Smartphone’s allow you to take pictures of every moment of life , without the need to have a special camera with you. This over the years has given rise, for anyone, to huge photographic catalogs, which depict the dishes ordered for dinner yesterday, as well as the baptism of the first child. All these photographs can also be printed at home, but it is necessary to have a printer of excellent quality, expensive photo paper, inks of a certain type available. To avoid having to buy all this, you can have your photos printed online.

Where to print your photos

At one time it was not difficult to answer this question, since the shops that dealt with developing and printing the old rolls were widespread in all cities. With the widespread diffusion of digital photography, this reality has rapidly changed: today there are not many shops that offer quality digital prints and they often turn mainly to professionals. For many, finding where to print digital photos in their city is not easy, especially if we consider the desire to obtain products of a certain quality. Fortunately, some companies offer the printing of digital photos directly online, at low cost and with various interesting choice opportunities.

How much it costs to print a photo

Those who consider looking for the digital printing of their photos as a waste on the net are perhaps not aware of what it means to obtain high-quality printing today. Sure, inkjet printers have affordable prices, but not all products offer quality prints. Or rather, as regards the printing of documents on sheets of plain paper, most of the printers that we find in shopping centers are more than valid. Different is the situation in which you want to get a high definition photo from the shots captured during a party or during the holidays. We are talking about having printers of a certain caliber available, such as laser printers. In addition, consumables are also expensive, which makes every single copy an important economic commitment.

What kind of photos

Websites that allow you to print photos directly online then they offer products of various kinds. It starts from the photographs in the classic 7x10 format, to get up to large images, up to a maximum of 20x30 cm. If desired, each individual image, or even a selection of them, can be prepared in various sizes, depending on the intended use. Practical online programs allow you to create a real photo album, also inserting writings on the images or changing some features. At the end of the project it is possible to upload the chosen images to the site, to have them printed in the desired number and format. If desired, all the images chosen can be printed in vintage style, as if they were snapshots; or you can decide to request the printing of a single image. In principle there are no restrictions whatsoever .

How to do it

As we said, just find a site that offers this type of opportunity and directly upload the images to be digital printing services. Once the size, type of card, style of printing has been decided, the request is sent, paying the cost with a debit or credit card, or even with other digital payment methods. The images will be sent as soon as possible directly to the customer's home, who will only have to wait for them.

Thursday, May 28, 2020

Covid-19: behavioral vademecum addressed to healthcare personnel for the management of patient communications


The recent health emergency is severely testing health workers. What guidelines to follow to manage communications?

A behavioral vademecum addressed to Healthcare Continuity (CA) and Special Care Continuity Units (USCA), for the management of communications with patients and their families, in the context of the COVID-19 emergency.

The SARS-CoV-2 pandemic is putting a strain on not only hospital staff but also on the territory, due to both the increase in flows of calls and requests for intervention, and the related psycho-social aspects: isolation, anxiety, fear , panic, mourning .
The purpose of this dossier is to provide healthcare personnel of the Continuity of Care and of the Special Units of Continuity of Care for indications to improve the management of communication and relational aspects, which are particularly crucial in this historical phase of the National Health System.

The contexts considered are typical of the CA activity: telephone evaluation, home visit and outpatient visit. The behaviors indicated are aimed at improving the interaction of the healthcare professional with the patient and family members.


The expected benefits for the patient and family members are: improved understanding of the indications and information received; reduction of anxiety and other dysfunctional psychological aspects; improvement of functional behavior for correct disease management. The resulting benefits for the healthcare professional are: improved efficacy in the management of clinical problems; increase in self-confidence; reduction of psycho-physical stress related work.



COVID-19: what can happen to patients with severe symptoms?


How to provide assistance to patients with psychotic personality organization in a security context for healthcare professionals and patients themselves?

People with psychotic personality organization have a tangentially disconnected, unreal and detached way of thinking and live in a world in which they often try to reduce relations with each other as much as possible. What effect will the isolation condition for Covid-19 have had on these patients?

In this article there is the intention to pay attention to a particular slice of patients who have a specific psychopathological picture: we refer to people with psychotic organization of the personality and who, therefore, at least once have presented a profound alteration of the personality and a detachment from reality. Their way of thinking tends to be disconnected, unreal and detached: these people live in a "own" world, built to measure for themselves, in which they often try to reduce relations with the Other as much as possible.

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It is therefore possible, for some, to deduce that a situation such as that which the health requirement forces us to live, that is, of almost total isolation, can only partially invalidate these people; however, even if the quarantine imposed by the Government to limit the contagion from COVID-19 reduces social relations, the current condition can easily stimulate experiences of omnipotence or persecution, just think of the conspiracy theories hypothesized by a considerable amount of people, without any psychiatric diagnosis. In particular, however, people with psychotic personality organization are more likely to experience such experiences, often being these ideas at the basis of their personality structure.

Basics of psychotic personality organization


The psychopathological framework previously described has both biological and environmental causes, that is, it depends on a disturbance of brain functioning that makes it more sensitive to stressful situations , which in turn influence the same functioning, thus triggering a vicious cycle.

More precisely, in the brain there are particular chemicals, called neurotransmitters, which - in people with psychotic organization of personalities - seem to work in an altered way and cause hallucinations , delusions and thought disorders, which seem to worsen in stressful conditions.

Furthermore, scientific evidence shows that the presence of a symptomatic picture persisting over time and relapses worsens the prognosis of the diagnosis and, in the long term, the patient's quality of life.

But what happens to these patients with government restrictions and indications?


As is known, it has been asked to reduce interpersonal contacts to health professionals and therefore, advised to reduce, where possible, also psychological and psychiatric visits. But how is the urgency for these patients assessed? What is the condition that these patients may not see their appointments canceled or significantly reduced?

The intrapsychic pain of these people is not constant but is subject to fluctuation and the more it becomes unbearable the more a symptomatic picture is presented (hallucinations, delusions, and thought disorders): often the severity, and consequently the urgency, is assessed based on the presence or absence of such symptoms.

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It is certain that the presence of the symptoms described above requires immediate intervention, but how much - in this specific case - intervening on urgency acts as a protective measure for COVID contagion - 19 for health workers and for the patients themselves? Often, when these people experience a sense of anguish and annihilation such as to present an aggravation of symptoms, it is impossible to respect the distance meter and the correct use of PPE, Personal Protective Equipment, precisely because of the extreme condition experienced by patients.

Furthermore, given the very nature of this organization of personality, which is constitutionally more vulnerable to stress, it is conceivable that, in this alarm period, instead of reducing psychological and psychiatric visits, these should be maintained if not increased before a worsening, being able - in less compromised situations - to respect the safety distance and protective measures.

In some cases, professionals were advised to change the setting by promoting psychological interviews and telemetric psychiatrists ; however, it is possible that the Mental Health Centers, where many patients with psychotic personality organization belong, for organizational reasons, are unable to provide the aforementioned health services immediately. Furthermore, these patients are not used to having a high level of awareness of their own discomfort and, for this reason, they tend to be little compliant with the care given to them, and probably - in some cases - also with the change in the therapeutic setting.

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Finally, a final aspect that deserves attention is the total suspension, promoted by the Healthcare Companies, of the services performed by psychotherapists and psychologists, in the role of volunteers or trainees, which has resulted in a sudden interruption of the ongoing treatments and, probably, updated a trauma in patients.


Monday, May 25, 2020

How to recognize an email containing a virus


In this article we address those who have little experience and do not know how to identify dangerous emails.
Know that if you receive an unsolicited email it is likely to be spam. You have installed antivirus and all existing protection, but what should you do at this point ?
Don't open the email . If you have already opened it, try to check the sending address and if there are contacts in CC .

Verification of attachments

Then check for attachments but don't download or open them for any reason.
Do the attachments have names attributable to your work or do you not know how to identify them? The name of the file in which language is it written? Does it coincide with the nationality of the sending company? Did you wait for an attachment or wasn't it required?
If these few elements seem to coincide, just make a call to the sender and to clarify the nature of the communication. This is the most immediate way to deal with the problem.
Of course you can only do this if you know the sender, in the business context the sender could be a supplier or a customer.
Verification of the content of the email
If you want to continue with the check, try hovering over the contents with links (buttons, images, links to sites that may be clones of the originals).
Once you have hovered over the mouse, do not click but check the destination web address at the bottom left of the screen .
Is that destination web address attributable to the sites you already know? Spammers often use domains similar to the originals in order to mislead less careful users .
An example of an address similar to the original is:
Original site address : https://www.webdigitalmediagroup.com/
The difference between the two addresses is significant but despite this many people do not notice it because the clone site is identical to the original.

However, there are additional systems to infect computers, for example malicious scripts inserted specifically in the html code of the email.
The ideal is to carry out the necessary checks and if there was even the slightest doubt mark the suspicious email as SPAM .

What to do in conclusion?

We remind you that all this is only part of the procedure as it does not guarantee the complete protection of the company's IT systems . To avoid risks, companies should install antivirus and firewalls with anti-spam and anti-cryptolocker systems .
If you believe you are receiving spam or suspicious communications, please contact us immediately to request an evaluation from an expert who will advise you on the best solution .

Saturday, May 23, 2020

Resolve post WordPress posting programming error

WordPress has this wonderful feature that allows you to schedule posts to be automatically published at a specific time.

This feature is a blessing for bloggers but especially travel bloggers.
When you are in a different time zone, you won't have to worry about getting up at the most absurd hours to publish your post. You can simply relax and enjoy your vacation while the WordPress scheduling function will do the job for you.

It's all right until you realize that all your editorial planning has been messed up, and none of your posts have been published when you were away.

If it has happened to you before or you are a person who regularly uses the schedule of publishing hours function, then you will have to implement this trick to avoid the missing planning error.
In this article, we will show you how to fix the WordPress non-scheduling error.

The first thing you need to do is to install and activate the WP Missed Schedule fix failed posts plugin .

The plugin is available on GitHub, you may want to see our guide on how to install WordPress plugins .

How does the WordPress Missed Schedule Plugin work?

The plug-in searches for posts that missed the scheduled time. If it finds a post that has missed its program, it will publish it correctly. To save resources on your server, do it every 5 minutes and correct 5 items for each cycle.

Some of our readers recently reported to us that the schedule scheduling feature doesn't work very well on their installation.

After further research, we found that there are also some complaints related to missing planning messages and planning errors in the WordPress Trac developer forum .
We discovered that it is actually a problem that WordPress had on the correct version 3.5 then from a patch in 3.5.1.

You are probably wondering if this problem originated on WordPress 3.5, so why does the plugin have 300,000 downloads?

Well, the plugin has been around for some time because this problem is not only present on WordPress 3.5.

It happens when the configuration of your server does not work well with the default WP Cron.

However, a group of people have been affected by this bug on WordPress 3.5 which has been corrected in version 3.5.1.

For others who have this problem, it is probably a web hosting problem and our suggestion is to switch to a more suitable WordPress hosting .

Have you been affected by this problem?

If so, then hopefully this article will solve your problem. If you are still having problems or have found another solution, please let us know for wordpress website solution.

Monday, May 18, 2020

Facebook advertising: make it effective for your business


Do you want to use Facebook advertising to attract new customers and fans? Follow these tips to optimize your campaign to the fullest!
Facebook is a very useful tool to reach a large number of people, including your potential customer. If on the one hand the platform gives us this enormous potential, on the other you must know that all that glitters is not gold.
Creating Facebook ads is a real job: it is not enough to click on the "highlight" button, but it is necessary to have adequate knowledge of the tool, know the ideal customer, analytical skills and time available.

The basics of creating Facebook ads

In order to promote your post on the social network, you must first have a company page. Using your personal profile to promote your business has a multitude of downsides, not least the fact that doing so violates Facebook's terms of use. In addition, only by having a company page on Facebook can you create paid advertisements.
I'm sure that you too, at least once have been / or tried by that "highlight" button that Facebook shows under each post, isn't it? I have news for you: that's what social wants. From there you manage to create apparently valid campaigns, which in reality are not performing at best. This means that you will spend money ineffectively. To create a valid advertisement  you must use the Facebook Business Manager tool  which allows you to create a much more targeted and profiled advertisement.

How to advertise on Facebook?

 Start from the goal

The first fundamental step is to choose the goal of your advertising: do you want to sponsor your page to have more fans? Do you want people to visit your website? Do you want to increase the installations of your app? Choosing the goal will allow Facebook to help you optimize your campaign because it will only show it to the people most interested.

Choose the target

The most difficult aspect of creating advertising on Facebook is the choice of the target, unless you have already worked very well on defining your ideal customer. In this phase you have to insert all the elements concerning him: age, sex, city, interests, etc ... You could think: "ah! the more people see it the better it is! ”. I'm sorry to tell you that Facebook ads work exactly the opposite. The narrower and niche your target is, the more results you achieve will be in line with your campaign goal.

Use engaging images

"A beautiful image is worth a thousand words"
To speak straight to the heart of your ideal client, there is nothing better than a beautiful image. Obviously, it must be a photograph you own or one of which you have full rights of use.

 Always call to action

Write clear, concise text that clearly tells the person what action to take on your advertising. Use a tone of voice consistent with your communication and with your brand. Don't forget to choose the most suitable call to action for your goal: book now, find out more, buy now, etc ...

Make sure the landing page is consistent.

If you show an article, the person who clicks on the call to action must find the page for that particular article, not the whole blog. If you sponsor your new product, the landing page must be that particular product, not the whole shop.
If you tried to create your first paid advertisement on Facebook, but you had problems and the results have not arrived, I can help you, creating the ads campaign for you. Find out all the information about my "Facebook advertising" service .