How to do Digital PR from an SEO perspective

Addressing the Digital PR theme from an SEO perspective means dedicating space to one of the most important themes. Today it is crucial to work in order to optimize not only the pages and the incoming links, but also the relationships with the public. Namely the people who could help you achieve the goal.

What does it mean? Try to think about the work to be done with link building: it is increasingly difficult to work in order to reduce the risks of running into Google's shirts. The search engine suggests getting links in a natural way, and content marketing seems to be the main road.

But there are areas where spontaneous mentions become a mirage. Is there a need for human intervention? It depends on what you mean, Digital PR can be the right solution to go from link building to link earning . Without constraints or forcing, but creating relationships.

What are Digital PR: definition

The question is interesting: what are Digital PR? Simple answer: the web version of what public relations is. This branch of marketing deals with finding opportunities and developing relationships with contacts that could help you gain visibility.

Doing Digital PR can be a way forward to weave relationships with figures useful for your SEO goal. If on-page optimization concerns only your ability to highlight keywords and optimize web pages, the off-page becomes the sore point because it does not depend only on your professional work. Call other people.

Namely bloggers, journalists, influencers , webmasters and professional profiles who can insert a link on a web page. Publishing good content can be a good lever to achieve these results, but often it is not enough. Digital PR can help you get what you need. That is, relationships with individuals who could somehow help you gain benefits.

Digital PR and SEO, which relationship?

The indispensable work, at least in my point of view, of Digital PR compared to SEO is divided into two essential branches. The first concerns the ability of these activities to improve their brand. And just at one of the last web marketing events I heard this illuminating phrase:

"The best way to do SEO is to take care of your brand."

Think about inbound marketing : you need to be found by those who need you, and with a blog you can create informational content to meet your needs . Not only to those commercial that provide for a transaction, a specific action. Try to go further: why not increase branded searches, i.e. those that have your personal or company name as their subject?

Digital PR can help you cultivate the goal. And they allow you to work with the earning link. Because through the relationships you create with the actors of this path you can advise and work in order to get what you need. I'm talking about mentions, quotes and hyperlinks.

How to do Digital PR for SEO

Digital public relations appear to be the solution to global ills. Or at least everyone seems to have found the key to getting good inbound links without getting their hands dirty. It's true? In part this is so, but to have good results you have to work in order to structure a Digital PR strategy.

What does this mean? How can you get good results? Here is an example to consider to carry on your winning link earning business. Do you want to deepen? I advise you to deal with this topic with the utmost attention, now doing Digital PR is important.

Create good content

Everything starts from here, from the content marketing activity. But don't limit your vision of the topic: I'm not just talking about free ebooks and infographics. Think of useful content for a particular niche as something broad, in this range fall offline and online events.

Make outreach bloggers

This action is decisive for your Digital PR strategy because now you need to identify the individuals who are part of your plan. In other words, you have to scan the net and find out which contacts are useful for the project. In some cases we work on Instagram, in others on YouTube, but for those who do SEO it is important to discover bloggers , journalists, webmasters and other figures who could be useful.

The link profile must be at the center of this activity. You need to use tools like Semrush, Majestic and SEOzoom to find useful names to insert in the Excel file. Here you have to create columns with various parameters (quality / quantity of the links for example) to paginate the names you have identified.

Streamline the list

Did you do your research? Perfect, now start removing what is not needed. Organize the names of bloggers to define topics, quality of content already published, best SEO NYC metrics and link profile. This will help you get better results once the hyperlinks are entered.

Contact people

Now you have the right names, you must contact them by email and write what you need: who you are, what you do and what you propose. In your message you must be clear and direct, by sending the public an immediate message. But above all personalized, based on what are the needs of the case.

One of the typical errors is that of sending the same message to the selected contacts. Bloggers, webmasters, influencers, journalists: different jobs, different roles, customized solutions.

And remember to follow individuals before, during and after the insertion of the link. Without becoming hostile when the results don't come: not everyone will be willing to help you. But you cannot leave the field as soon as things go wrong: doing Digital PR means maintaining good relationships in any case, even with those who do not accept your proposal. Nobody is obliged, on the other hand.

Measure the results

Once you get the link you have to start a data analysis job. The SEO tools that I have indicated can help, to these I add Ahrefs which is designed specifically for those who work with activities related to links. Do not forget, however, to make the most of your sensitivity: maintain relationships with those who have collaborated, do not use the names you have selected only to obtain a hyperlink.

Coronavirus - safe and fast banking transactions

In the periods in which Social Distancing must be respected, some rules must also be observed when dealing with banking operations; for your protection and that of our employees.

Tip n. 1: use e-banking and mobile banking and Digital Marketing services

For your protection and that of our employees, we recommend, as far as possible, to carry out your banking transactions from home via e-banking or mobile banking: it is simple, convenient and fast. Alternatively, payment orders can also be made by letter.

Tip n. 2: we are always available by phone

Please avoid going to the branches. If you want personal advice, contact us by phone through one of our Hotlines or call directly to your personal consultant. We thank you for your understanding if the waiting times are longer.

For important and urgent cases, advice at the branch is still possible in compliance with the necessary precautionary measures. Attention is focused on short consultations, for example for formalities, copies of identity cards, signatures, etc. Call us before coming to the branch - many things can be done faster and more efficiently over the phone. Also keep in mind that branch opening hours may be reduced. Detailed information is available onbancamigros.ch/agenzie .

Tip n. 3: pay cashless and, if possible, contactless

To minimize the risk of contagion for you and employees in stores, it is advisable to avoid paying cash. With the Maestro card and credit card you pay cashless and for purchases up to 40 francs even contactless without having to enter your PIN in the terminal.

Pay any expense that is even higher at the Migros cashier or Migros self-scanning contactlessly with your smartphone by registering your Migros bank account in the Migros app. Further information can be found here.

Tip n. 4: avoid cash even among friends and acquaintances

Avoid cash not only in stores, but also among friends and acquaintances. As a Migros Bank customer with MobilePay P2P, simply send or request money with your smartphone.

Tip n. 5: beware of scammers!

Criminals try in various ways to exploit the current insecurity of the population. The Confederation's Reporting and Analysis Center for Information Assurance warns, for example, against e-mails with a false sender from the Federal Office of Public Health. By opening these messages you risk infecting your computer with malicious software.

We continue to wish you that all is well and to remain in excellent health and we are at your disposal for any questions.

Read also: SEO NYC

7 ways to increase user engagement on mobile

Improve mobile site engagement in 7 easy steps

This article is about

7 practical secrets to improve the mobile engagement of your pages and reduce the bounces on your mobile site

Mobile search continues to grow relentlessly. Kristopher Jones thought of outlining different messaging and alternative marketing strategies to improve conversion rates from mobile devices. Let's see what they consist of.

In this article:

1. Prioritize speed

2. Improve checkout

3. Resize content and images

4. Optimize texts for mobile devices

5. Call to action

6. Connect with your customers

7. Remarketing via SMS and push notifications

Conclusions

Reduce rebounds and increase mobile engagement

Traditionally, mobile users have always been mere observers rather than buyers. According to a study published by Monetate, in fact, conversion rates from mobile devices are less than half compared to desktop conversion rates.

This happens because, even if there is more than one opportunity for e-commerce sites to increase their online sales via mobile devices, there are some barriers that stand between the user and the site. Mobile checkout is less convenient than desktop checkout, and most mobile traffic occurs through apps rather than websites.

With the first mobile index finally on the way and the continuous increase in popularity of voice search, the time has come to optimize your mobile e-commerce strategy and improve your profits.

Let's look at some ways to increase conversion rates from mobile devices.

1. Prioritize speed

Google recently announced that mobile page loading speed will become a ranking factor starting July 2018. Page loading speed is essential for improving the user experience and lowering the bounce rate.

According to Kissmetrics, a one-second delay in page load speed could reduce the conversion rate by 7%.

DoubleClick also released a report that notes that 53% of users abandon mobile sites that take longer than three seconds to load.

The first step to improving the loading speed of mobile pages is to implement a web design optimized for mobile devices. This could include creating a separate mobile domain, setting up a responsive web design system (RWD) and progressive web application (PWA), or a Google AMP code.

But making your site responsive may not be enough. According to Kissmetrics, in fact, RWD pages still require a high time frame to load, between 6 and 18 seconds.

Here are some simple steps to reduce the loading speed of your mobile pages:

·         Enable caching.

·         Minimize JavaScript and CSS style sheets.

·         Implements accelerated mobile page code (AMP).

·         Optimize images using smaller pixels and in the .jpeg format.

·         Reduce server response times.

·         Reduce navigation and redirects: take advantage of scrolling.

·         First upload the contents above the fold (literally, in a newspaper and in this case on a site, "above the fold", ie in the highest and most visible part of the first page) and then those below the fold.

·         Eliminate pop-up ads.

·         Enable gzip compression on CSS files and Hypert Text Markup Language (HTML).

·         Be sure to regularly test the speed of your page to find out if any new content or changes have slowed down your site. The information on the loading speed of the pages offered by Google will provide you with an average page loading time, which will help you determine if further investigations are required or not.

2. Improve your checkout

One of the main reasons why people avoid making purchases via mobile devices is because the checkout process can be quite complicated. In addition to having to type in your credit card information and personal details using a public WiFi, typing the right characters and browsing can be a big problem.

One way to get around these barriers is to provide customers with the option to change the device. Technically, this will not increase the conversion rate from mobile devices, although it can convince users to buy immediately, without postponing the operation.

Another way to encourage purchases on your mobile website is to integrate reliable and secure payment services, such as PayPal.

First, you should try to limit the number of clicks needed to reach the checkout as much as possible. This is one of the most important advantages that a mobile page has to offer. The checkout page should contain payment information, general information, address and so on, all in one screen, in order to make operations quick and painless.

3. Resize the content and images

First, you should optimize your content management system (CMS) to offer specific content for mobile users.

This does not mean having to rewrite all the contents on the site from scratch, but only requires the adjustment of the meta tags and the length of the contents.

Write shorter headlines, which are more likely to draw user attention to their social news feed or search engine results pages (SERPs).

Always use clear and concise call-to-action (CTA) and employ powerful and precise words.

A good way to organize content on your website is to use modular design. Basically, modules are pieces of your website, including blog content, shopping carts and more, which can be positioned individually in different areas of a web page.

The modules are easier to manage and adjust than normal models. Many websites use the modular card-based design and, to date, the most notable among them is undoubtedly Pinterest.

4. Optimize texts for mobile devices

Do your own research on consumer behavior and habits on mobile devices. The reason? Mobile devices are much more than just a phone, a way to shop or search for information on Google; now they are part of the identity of many people and can be a real mine of useful information.

Take care of the video format and remember that over 60% of multimedia content is played via mobile devices.

Also remember to edit your text ads and adapt them to mobile devices to acquire more clicks.

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It is very important to be convincing by using short and simple descriptions. Most people don't even scroll through the results when they search on mobile, so if the customer clicked on your site you have already gained a huge competitive advantage over others.

5. Call to action

It is essential to always include a call to action on a mobile web page. Consider expanding the size of specific buttons to make them more visible to your customers.

It is equally important to provide feedback and visual cues after each completed action on your website. Mobile users may think that your website or their smartphone is not working properly if you don't provide an immediate response to a click or an action.

Consider providing a micro-interactions system (a visual response that the user views after performing certain actions) to improve his mobile experience; however, don't let micro-interactions affect the loading speed of the pages.

6. Connect with your customers

According to research conducted by Deloitte, digital interactions affect 56 cents of each dollar spent in physical stores and an incredible number of Americans (about 93% of the total) use their smartphone while shopping.

This is a great reason to connect with your customers when they are in your physical store. This digital service could include setting up the QR (quick-search) codes that can be scanned for products, offering customers the possibility to calculate savings in real time, or you could advertise some promotional items. It is an excellent opportunity to advertise your brand in the eyes of customers.

7. Remarketing via SMS and push notifications

Finally, another good idea is to use the functionality of mobile devices to remarketing to customers via push notifications and SMS (Short Message Service) messages.

Use push notifications to advertise fixed-term promotions. You can also use this service to send announcements to people when they are in the vicinity of your business, using the geographic location monitoring system.

To increase your chances of getting leads, you need to take advantage of the client's urgency and fear of losing a particular item. To do this, you can use the notification system integrated into the site. This could include time-limited promotions, or notifications stating that that particular item is due to end within a few days.

Conclusions

Research to improve mobile conversion rates continues to progress at a brisk pace. Unfortunately, both mobile search and PPC advertising services  are rather limited by the nature of the devices themselves. This means that it is necessary to optimize mobile sites using the indications just provided. Using new marketing strategies and streamlining descriptive texts and checkout are some of the fundamental methods to improve conversion rates.

Management of Third Party Tags, Best Practices

This article is about

Use of tags on your site and implications on cookies and performance

On most of the websites you visit today, third-party software is collecting data and loading content. And they are doing it both before your eyes and behind the scenes. This is done through third-party tags, i.e. fragments of codes that can collect important information used for marketing analyzes (for example Google Analytics, Adobe) or to provide forms to customers who intend to review products, as happens in most e -commerce.

In this article:

1. Tag management and governance
2. Time management
3. Priorities
4. Website performance
5. Revenue and conversions
6. Best practices
7. The Ebiquity + Blue Triangle advantage
8. The best third party tag management

Unfortunately, however, the tags weigh down the page and are difficult to manage. They can lead to long loading times, worsening user experience, productivity in the workplace and overall company revenue.

This post is intended to recommend best practices on tag management and governance, developed over years of work experience with corporate clients from the most varied sectors.

Ebiquity and Blue Triangle worked closely on various web performance projects. Recently, the two companies have helped Marriott (Marriott International is an American multinational that manages and grants numerous franchise accommodations) to carry out a large-scale tag management project, which has generated extraordinary results in terms of performance, UX, productivity and hotel reservations. Here are the focal points discussed during the joint webinar organized by the two companies.

Tag management and governance

Let's list and discuss together the issues the two organizations have recently faced with regards to tag management and governance:

Time management

Those who find themselves having to manage tags and performance monitoring tools work to make IT organizations leaner. However, due to the problems listed above, it remains necessary to devote time and energy to managing third-party tags. It is possible to seize good opportunities following every single action taken.

Understanding what not to do is as important as understanding what to do.

We often find that companies are unable to manage their time effectively. However, strategic planning is a fundamental building block of tag management.

Priority

Development teams are expected to improve their business day after day, but too often organizations invest most of their resources in areas that will not pay back what they invested. And all this at the expense of what matters most.

Without the support of "Data Driven Insights" (which is the mantra of Ebiquity!), The risk of incorrectly indicating priorities to your work team is very high.

Website performance

A slow page speed translates into a bad browsing experience and, to a lesser extent, a drop in revenue and conversions. As the number of added tags increases, the site becomes more complex and difficult to manage. And a site full of tags can become a very slippery surface to walk on if handled incorrectly.

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In addition to effective tag management (which we'll discuss later), you should establish rules that tell your third-party vendors how to behave, requiring them to stick to their tag performance agreements.

Note that tag performance issues may arise at any time that you and your vendors will not be able to control. For example, the long outage of AWS on February 28 last year has had major repercussions on several third-party technologies.

Revenues and conversions

Blue Triangle analyzed the performance of the top 500 e-commerce sites in the United States between Black Friday and Cyber ​​Monday and found that on average third-party tags slowed page loading speed by 22% (compared to previous month). This contributed to a general slowdown of 5%. At first glance, this latter figure may not seem much, but it is easy to understand that a delay of this kind is able to make companies lose millions of sales.

Blue Triangle and Ebiquity have partnered with Marriott to help the company with a governance and tag management project applied to the Home Page. The result was an 8% improvement in performance, which translated into a significant increase in online bookings.

Best practices

Nowadays, companies need a large amount of data and information, since most of it depends on it. To exploit this data in the best possible way, companies must prepare a plan that allows them to get the maximum return from an initial investment based on third-party software.

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How to best manage and govern these tags to increase revenue

The only way to achieve long-term success is to build governance that fits perfectly with business processes. To do this you will first need to ask the right questions, then offer the correct directions to your development team.

Think of one of the many tags you have on your website and answer the following questions:

Who is responsible for this technology?

Who should do insights that guide business decisions about that technology?

What are the planned actions that team members need to complete using this information?

Who should set priorities that are part of a wider vision of the organization?

Answering these questions should solve most of the organizational problems discussed above. Now you will need to focus on User Experience issues and those involving the various levels of a company.

Monitoring and performance of each of the third-party tags based on actual user experiences is the first step towards improving business processes.

From here, you will have to examine each of your tags and answer this question: does the commercial advantage offered by this tag outweigh the impact on sales of the performance?

Using Blue Triangle's revenue calculator, we can quickly answer this question: in the case of one of the customers I recently helped overcome the impasse his site was in, the Youtube.com tag blocked other items while loading page, increasing the overall load time by 1.4 seconds.

Is the Youtube.com tag alone able to increase the business by 37 thousand dollars during every single week? It's hard to believe it, but it's true!

The Ebiquity + Blue Triangle advantage

Ebiquity and Blue Triangle are trying to merge their skills, creating a revolutionary technology with a consultative approach capable of increasing the long-term gain of each portal. The shared service will provide users with over twenty years of experience in the Ebiquity sector, its ability to optimize performance, the functions of the MarTech and AdTech platforms and the analytical features of the Blue Triangle technology.

What does this mean in practice?

What has been said means that not only will you receive a performance management and monitoring platform that uses and monitors real user data to find more revenue opportunities, but you will also understand how your business organization should remodel itself to obtain even more important revenues. Tags can significantly alter the earnings of a company active on the web, therefore it will be worth optimizing the site (and with it the management of the tags) to maximize revenues.

ERP and productivity: 5 ideas to undertake change

As we know, October is the month dedicated to good intentions, a bit like January. This is true both in private life and at work: if you promised yourself to join the gym this morning in front of the mirror, now that you are in front of the computer why not consider the possible changes to be implemented to improve the productivity of your company?

In this regard, we have selected 5 articles from our blog: 5 ideas to start optimizing your company's processes with the help of integrated ERP systems.

ERP and Business Intelligence: the importance of integration

Password number one: integration. The strong point of ERP systems is to integrate all the processes and Business Valuations in UAE management systems by unifying the data in a single database. This is essential to implement a Business Intelligence strategy capable of providing you with significant insights in real time and with minimal effort and being able to make decisions according to a data-driven process.

Analyzing CRM data: an effective working method

Data by nature is silent; it is up to you to make it speak. In fact, if well questioned, CRM systems are a real mine of strategic information relating to customers, their purchasing behavior and their interactions with the company, organizing them clearly and easily to consult. Yet, in most cases, however, this information asset is not exploited as it should. In this article, we propose a conceptual framework for the analysis of CRM data and a pdf guide to download for free to start immediately applying this procedure.

Related Post: Make wiser decisions with ERP systems for small businesses

Production planning and ERP systems for manufacturing companies

We will probably never tire of talking about production planning: the key to controlling and automating production processes. Taking advantage of the production planning algorithms made available by an ERP Software solutions in Dubai allows you to minimize the waste of materials, time and resources, but also to reduce the possibility of errors. This powerful tool allows you to obtain numerous benefits in terms of efficiency, productivity and profits. In addition, by automating most of the longer and more repetitive tasks, it allows your team to spend more time on operations that generate more added value.

How to improve logistics with the ERP system

Warehouse organization problems afflict most manufacturing companies, especially when logistics processes are not managed in an integrated manner with all other business processes. The use of an ERP can improve logistic processes by automating the management of the incoming and outgoing flows of goods, automatically planning the orders and monitoring the surplus of materials, but for all this to be possible, good upstream planning is needed.

Related Post: Customized ERP Software’s in Dubai (UAE)| Customized ERP Software’s in Dubai

Improve sales performance with an integrated ERP

Being able to count on good agents and representatives is the main success factor of your sales strategy, but even if you believe you have a very good team there is still a lot you can do to make it more productive. The first move is definitely to equip your agents with a management system that integrates with the ERP system and with the CRM software. This will allow the sales department to  gather data  from all departments, thus obtaining detailed data on sales orders and agents 'performances, on invoices and payment conditions, on customers' purchasing behavior and on their level of satisfaction. , offering valuable insights to salespeople to organize their work and increase their chances of success.

Related Post: ERP and Business Intelligence: the importance of integration

Home video security camera system for the surveillance of your family

Being able to take care of your elderly and disabled at home requires a lot of care and attention.

However, it may be necessary, during the day, to be absent for more or less short time to carry out operations such as shopping, cleaning the house or preparing lunch.

Home video surveillance security systems allow you to do all of this: even changing your room or leaving your home, you can check the situation of your family member, keeping any sudden episode under observation.

Computers and Webcams.

The simplest model is represented by the installation of a USB webcam in the environment to be controlled, connecting it to a fixed or portable computer, or even using the one already installed in the PC.

By means of a video call program, by positioning the webcam in the suitable place for monitoring and leaving the PC on, you can connect via the Internet and check what is happening in the room.

The solution, decidedly the most economic, however, has the disadvantage of having to leave access to the computer continuously, with relative energy consumption and possible overheating of the same.

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Furthermore, in the event of a blackout, the video surveillance system would shut down, thus losing control of the situation.

Video surveillance systems: features.

With indoor video surveillance systems, you can thus fulfill your duties throughout the day, always maintaining care for those who, in conditions of physical infirmity, remained inside the home.

There are many possibilities that technological progress offers in the field of security, from the most economical systems with webcams and PCs to those highly professional and able to guarantee maximum reliability.

Related Post: https://getstealthcctv.blogspot.com/2020/01/how-to-install-external-cameras.html

IP cameras.

The more complex system involves installing IP cams in the home, ie cameras connected 24/7 to the Internet.

Through the IP address, of which each camera is provided, it is possible to connect to it anywhere in the world, simply by connecting to the Internet.

In this way, you can also have information in real time and warn someone near the family in case of emergency.

Video surveillance systems: advice.

Security camera installation in Chicago the home can, as mentioned, represent a fundamental condition when a personality with health problems, including temporary ones such as a seasonal flu or a child left with the babysitter on duty, lives in the family unit.

Therefore considering the needs and personal needs, in addition to the expense factor, installing the best system is not just a matter of purchasing.

You must first consider the rooms you intend to control, where to place the cameras, considering the field of view.

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Furthermore, some, motorized, allow to rotate, therefore they need wall space for movement free from obstacles.

A video surveillance expert will certainly advise the best, considering personal needs.

Video surveillance systems: tax deductions.

The expense incurred to install a video surveillance system in the home, owned or even rented, benefits from the 50% renovation bonus.

Related Post: Differences between AHD system and IP camera

The costs incurred for the appraisal, the works carried out and the installation can be deducted at the time of the tax return, in annual shares of equal value, in 10 years.

To find out how, in the Restructuring Bonus you can find all the necessary clarifications.

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5 Tips for Painless Change of Your Accounting Software

Changing your company's management software is one of the most important steps a company can take. Change is one of the challenges that the company's staff must face and solve for the success of a technological migration project.

Here are five tips to consider simplifying the work and achieving the desired result.

1 - Perform a complete check up of the functionality of your current software

When changing accounting software, it often happens that the new software has additional features. For example, the integrated management of appropriations, the connection of recordings to e-mail and many other innovative features. Alongside these improvements, however, we also have "typical" functions of the old software that cannot be carried over to the new system. The important thing is to map all the differences in ordinary management and make preventive considerations. Some of these features will be fundamental and you will have to ask for their implementation, others will be of secondary importance and you will be able to fly over

2 - Plan your data migration well in advance.

Migration of data is one of the points that must be taken into account when changing accounting software. The advice is to migrate customers and suppliers to the maximum, to manually load the balances and the chart of accounts. Any other migration is advisable only if it is widely consolidated by your supplier

Specialized construction activities Abdul Rimaaz

3 - Check all the prints

Make a 1: 1 comparison of prints and print sizes. As well as for the functions, it is necessary to evaluate which information is fundamental and which is of secondary importance and therefore overlooked

4 - Change the software at the end of the accounting year

If possible, try to match the change in your accounting software with the change in the year. This will greatly simplify your management generation step

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5 - Change for the better

Only face the technological leap if your new software offers you a very high cost-benefit ratio. Technological improvement is not sufficient if it is disconnected to increase functionality. Switching from consolidated accounting software developed in an obsolete language to accounting software developed in recent technology but with a reduced set of features is a mistake.

Related Post: Differences between ERP software in local installation and in the cloud