Why should a hotel have a responsive website design?

Until recently, to be present on the web and to capture potential customers online, a simple website was navigable from a desktop computer, but now with smartphones, tablets, and other mobile devices that have taken hold and have now surpassed the use of PCs, this is no longer sufficient and a mobile-friendly site is needed .

A mobile friendly site is a dynamic site that adapts to be seen on mobile devices, this because its contents are automatically resized according to the screen on which they are displayed, thus maintaining readability with characters and multimedia content of adequate size.

This becomes a top priority especially for hotels and all companies that work in tourism, in fact about 60% of people who own a cell phone in Europe have a smartphone and their use is expected to grow further. So a large part of tourists decide to book and track their travels comfortably from their smartphone or if they are directly on site they can decide to book on the fly to find accommodation and move from one structure to another. A responsive site already increases your booking possibilities.

With a responsive site that adapts to multiple devices, you also have the opportunity to target a wider slice of users as well as giving the perception of being more professional than most competing sites that have not yet adapted to the change.

Even if your current desktop site is visible from mobile you will notice how navigating it is a rather difficult task: to be able to read the texts you need to zoom the page and move from one part of the screen to the other, the images are or too much large or are distorted and every time your site does not respond as it should, your potential customer, Reservations-mobile-last-minute however interested in your exasperated services, decides to abandon it in favor of that of a competitor.

But having an unresponsive site not only makes you miss a mobile booking due to poor visibility but also for the fact that you could also lose different positions on the search engine giving way to other mobile friendly sites, in fact, since April 21, 2015 Google has made an update of its search algorithms to go to favor mobile-friendly sites and penalize those that are not: you will most likely find yourself at the bottom of the results and miss a very large part of the visits.

For this reason, a mobile-friendly site is indispensable and therefore helps you improve your ranking on Google , decrease the bounce rate, i.e. visitors who leave the site and keep the visitor longer by giving them the opportunity to generate the conversion and therefore to decide to make the reservation.

In addition to all these advantages, you will have a future-proof site that will allow you to remain competitive for a long time in the constant change of the network.

So don't let your competitors overtake you, a responsive website design  is essential for your hotels.

Contact us to find the solution that best suits your needs and give your hotel the web visibility it needs to get your business off the ground.

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Car air conditioner: clean the filter to avoid bacteria

Can the air conditioner be turned on in 2020? This is the question that many ask themselves, given that Coronavirus spreads right in the air. Opinions are conflicting, but most scientific experts say that air conditioning systems should not be dangerous, provided that they are well cleaned and sanitized.

All air conditioners, including those for cars, must be thoroughly cleaned before being turned on. In the period when they are not in operation, thousands of bacteria and harmful particles nest in pipes and ducts and especially in filters. It is therefore necessary to clean the filter of the car air conditioner thoroughly before the season.

Why must the filter always be clean?

The importance of the air conditioning filter should not be underestimated. This is the way to protect yourself from bacteria and mites present in the external environment: let's not forget that the operation of the air conditioning requires the collection of external air and its introduction into the passenger compartment. Here are 3 reasons to clean the air conditioning filter:

1.       avoids the formation of bad smells in the passenger compartment;

2.       reduces the presence of harmful bacteria and micro-particles;

3.       increases driving comfort .

The health of the driver and his passengers is therefore paramount. But be careful: alongside correct filter cleaning, careful sanitization of the passenger compartment must be associated. And therefore dashboard, mats and seats : wherever mites and bacteria can be laid.

When to clean the filter

In the winter season it rarely happens to turn on the car's air conditioning. With rising temperatures, the overwhelming heat of the passenger compartment is a danger that can also come suddenly. Just leave the car in the sun for a few hours. The mistake to avoid is turning on the air conditioning without first cleaning the outlets and filter .

After being inactive for several months, the air conditioning system needs a vigorous makeover. We therefore recommend cleaning in the spring season, to be ready for the explosion of the great summer heat.

How to sanitize it?

Especially in this emergency period linked to the spread of Covid-19, the so-called New Coronavirus, hygiene is the best weapon we have to protect ourselves. Cleaning thoroughly and sanitizing environments and surfaces therefore becomes fundamental.

With the gradual recovery of economic activities, many people will resume moving by car. And rising temperatures will require turning on the air conditioning. How to sanitize the filter?

First of all, the instructions provided by the Used Cars for Sale in Philippines and manufacturer must be scrupulously followed . Each car is in fact a world of its own, and in the instruction booklet you will find:

1. the location of the filter
2. instructions to clean it
3. how to eventually disassemble or replace it.
4. classified ads in Philippines

Generally, you just need to carefully vacuum up dust and bacteria and clean the filter with the appropriate detergents indicated. Do not forget to sanitize the vents from where the air comes out, an operation to be performed even in the winter months.

One last tip: after sanitizing, turn the air conditioning on at full power for at least 5 minutes , taking care to open the car windows. This will eliminate any dirt and detergent residues present in the pipes.

When to replace the filter?

The air conditioning filter should be replaced every 15000 km driven by the car. It is an indicative estimate and for timely information we advise you to check the instruction booklet of your car. If you frequently use the vehicle, you will need to replace the filter at least once a year .

Even if you perform a rigorous cleaning, the filter still has its own specific life cycle which runs out after a certain number of uses.

You may need a replacement even if the filter is malfunctioning: a typical alarm bell is the stench that forms in the passenger compartment every time you turn on the system. If even after a thorough cleaning the bad smell disappears, the time has come for the replacement, which however does not entail excessive costs.

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How to do Digital PR from an SEO perspective

Addressing the Digital PR theme from an SEO perspective means dedicating space to one of the most important themes. Today it is crucial to work in order to optimize not only the pages and the incoming links, but also the relationships with the public. Namely the people who could help you achieve the goal.

What does it mean? Try to think about the work to be done with link building: it is increasingly difficult to work in order to reduce the risks of running into Google's shirts. The search engine suggests getting links in a natural way, and content marketing seems to be the main road.

But there are areas where spontaneous mentions become a mirage. Is there a need for human intervention? It depends on what you mean, Digital PR can be the right solution to go from link building to link earning . Without constraints or forcing, but creating relationships.

What are Digital PR: definition

The question is interesting: what are Digital PR? Simple answer: the web version of what public relations is. This branch of marketing deals with finding opportunities and developing relationships with contacts that could help you gain visibility.

Doing Digital PR can be a way forward to weave relationships with figures useful for your SEO goal. If on-page optimization concerns only your ability to highlight keywords and optimize web pages, the off-page becomes the sore point because it does not depend only on your professional work. Call other people.

Namely bloggers, journalists, influencers , webmasters and professional profiles who can insert a link on a web page. Publishing good content can be a good lever to achieve these results, but often it is not enough. Digital PR can help you get what you need. That is, relationships with individuals who could somehow help you gain benefits.

Digital PR and SEO, which relationship?

The indispensable work, at least in my point of view, of Digital PR compared to SEO is divided into two essential branches. The first concerns the ability of these activities to improve their brand. And just at one of the last web marketing events I heard this illuminating phrase:

"The best way to do SEO is to take care of your brand."

Think about inbound marketing : you need to be found by those who need you, and with a blog you can create informational content to meet your needs . Not only to those commercial that provide for a transaction, a specific action. Try to go further: why not increase branded searches, i.e. those that have your personal or company name as their subject?

Digital PR can help you cultivate the goal. And they allow you to work with the earning link. Because through the relationships you create with the actors of this path you can advise and work in order to get what you need. I'm talking about mentions, quotes and hyperlinks.

How to do Digital PR for SEO

Digital public relations appear to be the solution to global ills. Or at least everyone seems to have found the key to getting good inbound links without getting their hands dirty. It's true? In part this is so, but to have good results you have to work in order to structure a Digital PR strategy.

What does this mean? How can you get good results? Here is an example to consider to carry on your winning link earning business. Do you want to deepen? I advise you to deal with this topic with the utmost attention, now doing Digital PR is important.

Create good content

Everything starts from here, from the content marketing activity. But don't limit your vision of the topic: I'm not just talking about free ebooks and infographics. Think of useful content for a particular niche as something broad, in this range fall offline and online events.

Make outreach bloggers

This action is decisive for your Digital PR strategy because now you need to identify the individuals who are part of your plan. In other words, you have to scan the net and find out which contacts are useful for the project. In some cases we work on Instagram, in others on YouTube, but for those who do SEO it is important to discover bloggers , journalists, webmasters and other figures who could be useful.

The link profile must be at the center of this activity. You need to use tools like Semrush, Majestic and SEOzoom to find useful names to insert in the Excel file. Here you have to create columns with various parameters (quality / quantity of the links for example) to paginate the names you have identified.

Streamline the list

Did you do your research? Perfect, now start removing what is not needed. Organize the names of bloggers to define topics, quality of content already published, best SEO NYC metrics and link profile. This will help you get better results once the hyperlinks are entered.

Contact people

Now you have the right names, you must contact them by email and write what you need: who you are, what you do and what you propose. In your message you must be clear and direct, by sending the public an immediate message. But above all personalized, based on what are the needs of the case.

One of the typical errors is that of sending the same message to the selected contacts. Bloggers, webmasters, influencers, journalists: different jobs, different roles, customized solutions.

And remember to follow individuals before, during and after the insertion of the link. Without becoming hostile when the results don't come: not everyone will be willing to help you. But you cannot leave the field as soon as things go wrong: doing Digital PR means maintaining good relationships in any case, even with those who do not accept your proposal. Nobody is obliged, on the other hand.

Measure the results

Once you get the link you have to start a data analysis job. The SEO tools that I have indicated can help, to these I add Ahrefs which is designed specifically for those who work with activities related to links. Do not forget, however, to make the most of your sensitivity: maintain relationships with those who have collaborated, do not use the names you have selected only to obtain a hyperlink.

Coronavirus - safe and fast banking transactions

In the periods in which Social Distancing must be respected, some rules must also be observed when dealing with banking operations; for your protection and that of our employees.

Tip n. 1: use e-banking and mobile banking and Digital Marketing services

For your protection and that of our employees, we recommend, as far as possible, to carry out your banking transactions from home via e-banking or mobile banking: it is simple, convenient and fast. Alternatively, payment orders can also be made by letter.

Tip n. 2: we are always available by phone

Please avoid going to the branches. If you want personal advice, contact us by phone through one of our Hotlines or call directly to your personal consultant. We thank you for your understanding if the waiting times are longer.

For important and urgent cases, advice at the branch is still possible in compliance with the necessary precautionary measures. Attention is focused on short consultations, for example for formalities, copies of identity cards, signatures, etc. Call us before coming to the branch - many things can be done faster and more efficiently over the phone. Also keep in mind that branch opening hours may be reduced. Detailed information is available onbancamigros.ch/agenzie .

Tip n. 3: pay cashless and, if possible, contactless

To minimize the risk of contagion for you and employees in stores, it is advisable to avoid paying cash. With the Maestro card and credit card you pay cashless and for purchases up to 40 francs even contactless without having to enter your PIN in the terminal.

Pay any expense that is even higher at the Migros cashier or Migros self-scanning contactlessly with your smartphone by registering your Migros bank account in the Migros app. Further information can be found here.

Tip n. 4: avoid cash even among friends and acquaintances

Avoid cash not only in stores, but also among friends and acquaintances. As a Migros Bank customer with MobilePay P2P, simply send or request money with your smartphone.

Tip n. 5: beware of scammers!

Criminals try in various ways to exploit the current insecurity of the population. The Confederation's Reporting and Analysis Center for Information Assurance warns, for example, against e-mails with a false sender from the Federal Office of Public Health. By opening these messages you risk infecting your computer with malicious software.

We continue to wish you that all is well and to remain in excellent health and we are at your disposal for any questions.

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7 ways to increase user engagement on mobile

Improve mobile site engagement in 7 easy steps

This article is about

7 practical secrets to improve the mobile engagement of your pages and reduce the bounces on your mobile site

Mobile search continues to grow relentlessly. Kristopher Jones thought of outlining different messaging and alternative marketing strategies to improve conversion rates from mobile devices. Let's see what they consist of.

In this article:

1. Prioritize speed

2. Improve checkout

3. Resize content and images

4. Optimize texts for mobile devices

5. Call to action

6. Connect with your customers

7. Remarketing via SMS and push notifications

Conclusions

Reduce rebounds and increase mobile engagement

Traditionally, mobile users have always been mere observers rather than buyers. According to a study published by Monetate, in fact, conversion rates from mobile devices are less than half compared to desktop conversion rates.

This happens because, even if there is more than one opportunity for e-commerce sites to increase their online sales via mobile devices, there are some barriers that stand between the user and the site. Mobile checkout is less convenient than desktop checkout, and most mobile traffic occurs through apps rather than websites.

With the first mobile index finally on the way and the continuous increase in popularity of voice search, the time has come to optimize your mobile e-commerce strategy and improve your profits.

Let's look at some ways to increase conversion rates from mobile devices.

1. Prioritize speed

Google recently announced that mobile page loading speed will become a ranking factor starting July 2018. Page loading speed is essential for improving the user experience and lowering the bounce rate.

According to Kissmetrics, a one-second delay in page load speed could reduce the conversion rate by 7%.

DoubleClick also released a report that notes that 53% of users abandon mobile sites that take longer than three seconds to load.

The first step to improving the loading speed of mobile pages is to implement a web design optimized for mobile devices. This could include creating a separate mobile domain, setting up a responsive web design system (RWD) and progressive web application (PWA), or a Google AMP code.

But making your site responsive may not be enough. According to Kissmetrics, in fact, RWD pages still require a high time frame to load, between 6 and 18 seconds.

Here are some simple steps to reduce the loading speed of your mobile pages:

·         Enable caching.

·         Minimize JavaScript and CSS style sheets.

·         Implements accelerated mobile page code (AMP).

·         Optimize images using smaller pixels and in the .jpeg format.

·         Reduce server response times.

·         Reduce navigation and redirects: take advantage of scrolling.

·         First upload the contents above the fold (literally, in a newspaper and in this case on a site, "above the fold", ie in the highest and most visible part of the first page) and then those below the fold.

·         Eliminate pop-up ads.

·         Enable gzip compression on CSS files and Hypert Text Markup Language (HTML).

·         Be sure to regularly test the speed of your page to find out if any new content or changes have slowed down your site. The information on the loading speed of the pages offered by Google will provide you with an average page loading time, which will help you determine if further investigations are required or not.

2. Improve your checkout

One of the main reasons why people avoid making purchases via mobile devices is because the checkout process can be quite complicated. In addition to having to type in your credit card information and personal details using a public WiFi, typing the right characters and browsing can be a big problem.

One way to get around these barriers is to provide customers with the option to change the device. Technically, this will not increase the conversion rate from mobile devices, although it can convince users to buy immediately, without postponing the operation.

Another way to encourage purchases on your mobile website is to integrate reliable and secure payment services, such as PayPal.

First, you should try to limit the number of clicks needed to reach the checkout as much as possible. This is one of the most important advantages that a mobile page has to offer. The checkout page should contain payment information, general information, address and so on, all in one screen, in order to make operations quick and painless.

3. Resize the content and images

First, you should optimize your content management system (CMS) to offer specific content for mobile users.

This does not mean having to rewrite all the contents on the site from scratch, but only requires the adjustment of the meta tags and the length of the contents.

Write shorter headlines, which are more likely to draw user attention to their social news feed or search engine results pages (SERPs).

Always use clear and concise call-to-action (CTA) and employ powerful and precise words.

A good way to organize content on your website is to use modular design. Basically, modules are pieces of your website, including blog content, shopping carts and more, which can be positioned individually in different areas of a web page.

The modules are easier to manage and adjust than normal models. Many websites use the modular card-based design and, to date, the most notable among them is undoubtedly Pinterest.

4. Optimize texts for mobile devices

Do your own research on consumer behavior and habits on mobile devices. The reason? Mobile devices are much more than just a phone, a way to shop or search for information on Google; now they are part of the identity of many people and can be a real mine of useful information.

Take care of the video format and remember that over 60% of multimedia content is played via mobile devices.

Also remember to edit your text ads and adapt them to mobile devices to acquire more clicks.

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It is very important to be convincing by using short and simple descriptions. Most people don't even scroll through the results when they search on mobile, so if the customer clicked on your site you have already gained a huge competitive advantage over others.

5. Call to action

It is essential to always include a call to action on a mobile web page. Consider expanding the size of specific buttons to make them more visible to your customers.

It is equally important to provide feedback and visual cues after each completed action on your website. Mobile users may think that your website or their smartphone is not working properly if you don't provide an immediate response to a click or an action.

Consider providing a micro-interactions system (a visual response that the user views after performing certain actions) to improve his mobile experience; however, don't let micro-interactions affect the loading speed of the pages.

6. Connect with your customers

According to research conducted by Deloitte, digital interactions affect 56 cents of each dollar spent in physical stores and an incredible number of Americans (about 93% of the total) use their smartphone while shopping.

This is a great reason to connect with your customers when they are in your physical store. This digital service could include setting up the QR (quick-search) codes that can be scanned for products, offering customers the possibility to calculate savings in real time, or you could advertise some promotional items. It is an excellent opportunity to advertise your brand in the eyes of customers.

7. Remarketing via SMS and push notifications

Finally, another good idea is to use the functionality of mobile devices to remarketing to customers via push notifications and SMS (Short Message Service) messages.

Use push notifications to advertise fixed-term promotions. You can also use this service to send announcements to people when they are in the vicinity of your business, using the geographic location monitoring system.

To increase your chances of getting leads, you need to take advantage of the client's urgency and fear of losing a particular item. To do this, you can use the notification system integrated into the site. This could include time-limited promotions, or notifications stating that that particular item is due to end within a few days.

Conclusions

Research to improve mobile conversion rates continues to progress at a brisk pace. Unfortunately, both mobile search and PPC advertising services  are rather limited by the nature of the devices themselves. This means that it is necessary to optimize mobile sites using the indications just provided. Using new marketing strategies and streamlining descriptive texts and checkout are some of the fundamental methods to improve conversion rates.

Management of Third Party Tags, Best Practices

This article is about

Use of tags on your site and implications on cookies and performance

On most of the websites you visit today, third-party software is collecting data and loading content. And they are doing it both before your eyes and behind the scenes. This is done through third-party tags, i.e. fragments of codes that can collect important information used for marketing analyzes (for example Google Analytics, Adobe) or to provide forms to customers who intend to review products, as happens in most e -commerce.

In this article:

1. Tag management and governance
2. Time management
3. Priorities
4. Website performance
5. Revenue and conversions
6. Best practices
7. The Ebiquity + Blue Triangle advantage
8. The best third party tag management

Unfortunately, however, the tags weigh down the page and are difficult to manage. They can lead to long loading times, worsening user experience, productivity in the workplace and overall company revenue.

This post is intended to recommend best practices on tag management and governance, developed over years of work experience with corporate clients from the most varied sectors.

Ebiquity and Blue Triangle worked closely on various web performance projects. Recently, the two companies have helped Marriott (Marriott International is an American multinational that manages and grants numerous franchise accommodations) to carry out a large-scale tag management project, which has generated extraordinary results in terms of performance, UX, productivity and hotel reservations. Here are the focal points discussed during the joint webinar organized by the two companies.

Tag management and governance

Let's list and discuss together the issues the two organizations have recently faced with regards to tag management and governance:

Time management

Those who find themselves having to manage tags and performance monitoring tools work to make IT organizations leaner. However, due to the problems listed above, it remains necessary to devote time and energy to managing third-party tags. It is possible to seize good opportunities following every single action taken.

Understanding what not to do is as important as understanding what to do.

We often find that companies are unable to manage their time effectively. However, strategic planning is a fundamental building block of tag management.

Priority

Development teams are expected to improve their business day after day, but too often organizations invest most of their resources in areas that will not pay back what they invested. And all this at the expense of what matters most.

Without the support of "Data Driven Insights" (which is the mantra of Ebiquity!), The risk of incorrectly indicating priorities to your work team is very high.

Website performance

A slow page speed translates into a bad browsing experience and, to a lesser extent, a drop in revenue and conversions. As the number of added tags increases, the site becomes more complex and difficult to manage. And a site full of tags can become a very slippery surface to walk on if handled incorrectly.

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In addition to effective tag management (which we'll discuss later), you should establish rules that tell your third-party vendors how to behave, requiring them to stick to their tag performance agreements.

Note that tag performance issues may arise at any time that you and your vendors will not be able to control. For example, the long outage of AWS on February 28 last year has had major repercussions on several third-party technologies.

Revenues and conversions

Blue Triangle analyzed the performance of the top 500 e-commerce sites in the United States between Black Friday and Cyber ​​Monday and found that on average third-party tags slowed page loading speed by 22% (compared to previous month). This contributed to a general slowdown of 5%. At first glance, this latter figure may not seem much, but it is easy to understand that a delay of this kind is able to make companies lose millions of sales.

Blue Triangle and Ebiquity have partnered with Marriott to help the company with a governance and tag management project applied to the Home Page. The result was an 8% improvement in performance, which translated into a significant increase in online bookings.

Best practices

Nowadays, companies need a large amount of data and information, since most of it depends on it. To exploit this data in the best possible way, companies must prepare a plan that allows them to get the maximum return from an initial investment based on third-party software.

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How to best manage and govern these tags to increase revenue

The only way to achieve long-term success is to build governance that fits perfectly with business processes. To do this you will first need to ask the right questions, then offer the correct directions to your development team.

Think of one of the many tags you have on your website and answer the following questions:

Who is responsible for this technology?

Who should do insights that guide business decisions about that technology?

What are the planned actions that team members need to complete using this information?

Who should set priorities that are part of a wider vision of the organization?

Answering these questions should solve most of the organizational problems discussed above. Now you will need to focus on User Experience issues and those involving the various levels of a company.

Monitoring and performance of each of the third-party tags based on actual user experiences is the first step towards improving business processes.

From here, you will have to examine each of your tags and answer this question: does the commercial advantage offered by this tag outweigh the impact on sales of the performance?

Using Blue Triangle's revenue calculator, we can quickly answer this question: in the case of one of the customers I recently helped overcome the impasse his site was in, the Youtube.com tag blocked other items while loading page, increasing the overall load time by 1.4 seconds.

Is the Youtube.com tag alone able to increase the business by 37 thousand dollars during every single week? It's hard to believe it, but it's true!

The Ebiquity + Blue Triangle advantage

Ebiquity and Blue Triangle are trying to merge their skills, creating a revolutionary technology with a consultative approach capable of increasing the long-term gain of each portal. The shared service will provide users with over twenty years of experience in the Ebiquity sector, its ability to optimize performance, the functions of the MarTech and AdTech platforms and the analytical features of the Blue Triangle technology.

What does this mean in practice?

What has been said means that not only will you receive a performance management and monitoring platform that uses and monitors real user data to find more revenue opportunities, but you will also understand how your business organization should remodel itself to obtain even more important revenues. Tags can significantly alter the earnings of a company active on the web, therefore it will be worth optimizing the site (and with it the management of the tags) to maximize revenues.